NEW MEDIA MESSAGING, DELIVERY AND RETURN ON INVESTEMENT
This website is a media based information sharing forum intended to promote meaningful content, collaboration and community participation. New media topics include the many life cycle aspects from branding to message to delivery to analysis to continual process improvement.
Media content includes Internet marketing fundamentals as well as the more strategic elements to effectively communicating messages in an understandable and actionable manner. New media techniques are much more fluid, dynamic, rapidly evolving and highly measureable when compared to more traditional marketing channels. Due to the fast paced evolution they are also less understood. This website documents the trials, research and lessons learned among a community of interested participants.
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